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Stoat-ally creative campaign catches the eye in Hampshire

When it came to pushing a campaign on smoke alarms in Hampshire, the obvious route to go down was...stoats. 

The in-house creative team decided a completely new approach was needed to get the message out and created the eye-catching animation.

The story covers the fictitious plight of the hapless rodent being plucked from its natural environment by people hoping to harness its distinctive cry.

As well as a launch at Hampshire's Staff Conference, the animation was marketed with a Name the Stoat competition on social media - Bernie proving the winning suggestion.

A giant cut-out of Bernie was also taken on tour around the county's schools and Bernie colouring sheets became the must-have Christmas accessory. 

 Stoat 2

Stoat 1

The animation has picked up 25,000 views across social channels so far and received a glowing reaction from the public. 

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